Luxury footwear brand altr has announced an exclusive collaboration with The Minimal Company.

The Minimal Company is a London based fashion brand created by Anton Panayis in 2015.

With over 10 years experience working within the fashion industry, Anton’s brand has a clear focus on flawless, minimalistic style and the latest collaboration with altr complements this approach.

Made by skilled artisans in the renowned Marche region of Italy, each shoe is created using over 130 handcrafted processes to an exact specification.

Chris Margetts, altr MD says “The SS19 collection for The Minimal Company will be co-branded using the finest local leathers and materials, and we’re delighted to be working this contemporary brand on bringing a new luxury footwear line into their product lines.”

Founder of The Minimal Company,Anton Panayis say “With order quantities as low as 8 pairs, it is possible to introduce and trial a new luxury collection, before committing to higher volumes or larger range.”

For more information on altr visit

For more information on The Minimal Company visit

  • Pete Wales